PRIVACY POLICY
Last
Updated: 12/08/2023
This Privacy Policy explains how Cornerstone
Residential and its subsidiaries and affiliated companies (“Cornerstone
Residential,” “we,” or “us”) collects, uses, and discloses information
about you. This Privacy Policy applies when you use our websites and other
online products and services that link to this Privacy Policy, (collectively, our
“Services”),
submit an application for one of our communities, contact our customer service
team, engage with us on social media, or otherwise interact with us
(collectively, our “Services”).
We may change this Privacy Policy from
time to time. If we make changes, we will notify you by revising the date at
the top of this policy and, in some cases, we may provide you with additional
notice (such as adding a statement to our website, such as in connection with
making material changes to this Privacy Policy. We encourage you to review this
Privacy Policy regularly to stay informed about our information practices and
the choices available to you.
If you are a California resident, please
see the “Your
California Privacy Rights” section.
TABLE
OF CONTENTS
Collection of Information
Use of Information
Sharing of Information
Advertising and Analytics
Transfer of Information to the United States and Other Countries
Your Choices
Your California Privacy Rights
Contact Us
COLLECTION
OF INFORMATION
Information You Provide to Us
We collect information you provide
directly to us. For example, you share information directly with us when you
create an account, fill out a form, submit a housing application, communicate
with us via third-party platforms, participate in a promotion, request customer
support, or otherwise communicate with us. The types of personal information we
may collect include your name, email address, current and prior home addresses,
phone number, professional and employment information, references, and any
other information you choose to provide or that is necessary to evaluate your housing
application.
Information We Collect Automatically When
You Interact with Us
When you access or use our Services or
otherwise transact business with us, we automatically collect certain information,
including:
●
Activity Information: We collect information about your
activity on our Services, such as when you apply to live in one of our
communities, submit a request through the Contact Us form, communicate through
our resident portals, or schedule a property tour.
●
Transactional Information: When you make a purchase or pay your
rent, we collect information about the transaction, such as payment details,
and the date and location of the transaction.
●
Device and Usage Information: We collect information about how you
access our Services, including data about the device and network you use, such
as your hardware model, operating system version, mobile network, IP address,
unique device identifiers, browser type, and app version. We also collect
information about your activity on our Services, such as access times, pages
viewed, links clicked, and the page you visited before navigating to our
Services.
●
Information Collected by Cookies and
Similar Tracking Technologies: We (and our service providers) use tracking technologies, such
as cookies and web beacons, to collect information about you. Cookies are small
data files stored on your hard drive or in device memory that help us improve
our Services and your experience, see which areas and features of our Services
are popular, and count visits. Web beacons (also known as “pixel tags” or
“clear GIFs”) are electronic images that we use on our Services and in our
emails to help deliver cookies, count visits, and understand usage and campaign
effectiveness. For more information about cookies and how to disable them, see the
Your Choices section below.
Information
We Collect from Other Sources
We obtain information from third-party
sources. For example, we may collect information about you from identity
verification services, credit bureaus, advertising networks, data analytics
providers, financial services providers, property management services, and mailing
list providers. Additionally, if you create or log into your property
management account, we will have access to certain information from that platform
in accordance with the authorization procedures determined by such platform.
Information
We Derive
We may derive information or draw
inferences about you based on the information we collect. For example, we may
make inferences about your location based on your IP address.
USE OF INFORMATION
We use the information we collect to provide
you with property management services and housing within our communities. We
also use the information we collect to:
·
Process
your application for one of our communities, schedule a property tour, and
determine your eligibility for certain housing programs;
·
Process
transactions and send you related information, including confirmations,
receipts, invoices, customer experience surveys, and other notices related to
managing your residence;
·
Personalize
and improve your experience on our Services;
·
Send
you technical notices, security alerts, and support and administrative messages;
·
Respond
to your comments and questions and provide customer service;
·
Communicate
with you about services, events and apartment vacancies offered by Cornerstone
Residential and others and provide news and information that we think will
interest you (see the Your Choices section below for information about how to opt out of these
communications at any time);
·
Monitor
and analyze trends, usage, and activities in connection with our Services;
·
Personalize
the advertisements you see on third-party platforms and websites (for more
information, see the Advertising
and Analytics section below);
·
Detect,
investigate, and prevent security incidents and other malicious, deceptive,
fraudulent, or illegal activity and protect the rights and property of Cornerstone
Residential and others;
·
Debug
to identify and repair errors in our Services;
·
Comply
with our legal and financial obligations; and
·
Carry
out any other purpose described to you at the time the information was
collected.
SHARING OF INFORMATION
We share personal
information in the following circumstances or as otherwise described in this
policy:
● We share personal information with vendors,
service providers, and consultants that need access to personal information in
order to perform services for us, such as companies that assist us with web
hosting, credit checks, payment processing, fraud prevention, customer service,
and marketing and advertising.
● If you submit a review of our
communities on a third-party website, we share this information publicly on our
Services.
●
We may
disclose personal information if we believe that disclosure is in accordance
with, or required by, any applicable law or legal process, including lawful
requests by public authorities to meet national security or law enforcement
requirements.
●
We may
share personal information if we believe that your actions are inconsistent
with our user agreements or policies, if we believe that you have violated the
law, or if we believe it is necessary to protect the rights, property, and
safety of Reliant Property Management, our users, the public, or others.
● We share personal information with our
lawyers and other professional advisors where necessary to obtain advice or
otherwise protect and manage our business interests.
● We may share personal information in
connection with, or during negotiations concerning, any merger, sale of company
assets, financing, or acquisition of all or a portion of our business by
another company.
● Personal information is shared between
and among Cornerstone Residential and our current and future parents,
affiliates, and subsidiaries and other companies under common control and
ownership.
● We share personal information with your
consent or at your direction.
We also share aggregated or
de-identified information that cannot reasonably be used to identify you.
ADVERTISING AND ANALYTICS
We allow others to provide analytics
services and serve advertisements on our behalf across the web and in mobile apps.
These entities may use cookies, web beacons, device identifiers, and other
technologies to collect information about your use of our Services and other
websites and applications, including your IP address, web browser, mobile
network information, pages viewed, time spent on pages or in mobile apps, links
clicked, and conversion information. This information may be used by Cornerstone
Residential and others to, among other things, analyze and track data,
determine the popularity of certain content, deliver advertising and content
targeted to your interests on our Services and other websites, and better
understand your online activity. For more information about interest-based ads,
or to opt out of having your web browsing information used for behavioral
advertising purposes, please visit www.aboutads.info/choices or change your settings using the consent management
tool on our Services.
We also work with third parties to serve
ads to you as part of customized campaigns on third-party platforms (such as
Facebook and Instagram). As part of these ad campaigns, we or the third-party
platforms may convert information about you, such as your email address and
phone number, into a unique value that can be matched with a user account on
these platforms to allow us to learn about your interests and serve you
advertising that is customized to your interests. Note that the third-party
platforms may offer you choices about whether you see these types of customized
ads.
TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER
COUNTRIES
Cornerstone Residential is headquartered
in the United States, and we have operations and service providers in the
United States and other countries. Therefore, we and our service providers may
transfer your personal information to, or store or access it in, jurisdictions
that may not provide levels of data protection that are equivalent to those of your
home jurisdiction. We will take steps to ensure that your personal information
receives an adequate level of protection in the jurisdictions in which we process
it.
YOUR CHOICES
Account
Information
You may update and correct certain
account information at any time by logging into your account or emailing property
management at your community. If you
wish to delete your account, please contact property management at your
community or visit the settings of your account but note that we may retain
certain information as required by law or for our legitimate business purposes.
Cookies
Most web browsers are set to accept
cookies by default. If you prefer, you can usually adjust your browser settings
to remove or reject browser cookies. Please note that removing or rejecting cookies
could affect the availability and functionality of our Services.
Communications
Preferences
You may opt out of receiving emails from
Cornerstone Residential by following the instructions in those communications
or by managing your communication preferences in your account settings menu. If
you opt out, we may still send you non-promotional emails, such as those about
your account or our ongoing business relations.
YOUR
CALIFORNIA PRIVACY RIGHTS
The
California Consumer Privacy Act or “CCPA” (Cal. Civ. Code § 1798.100 et seq.) affords consumers residing in
California certain rights with respect to their personal information. If you
are a California resident, this section applies to you.
California Consumer Privacy Act
In the preceding 12 months, we
have collected the following categories of personal information: Identifiers,
characteristics of protected classifications under California or federal law, Internet
or other electronic network activity information, professional or
employment-related information, inferences drawn about your preferences, and
other categories of personal data that relate to or are reasonably capable of
being associated with you. For details about the precise data points we collect
and the categories of sources of such collection, please see the Collection of Information section above.
We collect personal information for the business and commercial purposes
described in the Use of Information section above.
In the preceding 12 months, we have disclosed the following categories of
personal information for business purposes to the following categories of
recipients:
|
Category
of Personal Information
|
Categories
of Recipients
|
|
Identifiers such as a real name,
address, online identifier, internet protocol address, email address, account
name, social security number, driver’s license number, passport number, or
other similar identifiers
|
Advertising
networks, internet service providers, operating systems and platforms, data
analytics providers, payment processors, credit bureaus, customer support
partners, and other property management providers.
|
|
Internet and electronic
network activity
|
Advertising
networks,
internet service providers, operating systems and platforms, data analytics
providers, and customer service partners.
|
|
Characteristics of protected
classifications under California or federal law
|
Third-party providers
for property management and housing eligibility services.
|
|
Inferences drawn about your
preferences
|
Advertising
networks, internet service providers, operating systems and platforms, data analytics
providers, payment processors, credit bureaus, customer support partners, and
other property management providers.
|
Cornerstone Residential does not sell your personal
information.
Subject to
certain limitations, you have the right to (1) request to know more about the
categories and specific pieces of personal information we collect, use, and
disclose, (2) request deletion of your personal information, and (3) not be discriminated
against for exercising these rights. You may make these requests by calling
(707) 420-7000 or emailing us at info@cornerstonerent.com. We will
verify your request by asking you to provide information related to your recent
interactions with us, such as information recently provided to us in a housing
application. We will not discriminate against you if you exercise your rights
under the CCPA.
If we receive your request from an authorized agent, we may ask
for evidence that you have provided such agent with a power of attorney or that
the agent otherwise has valid written authority to submit requests to exercise
rights on your behalf. If you are an authorized agent seeking to make a request,
please contact us.
CONTACT US
If you have any questions about this
Privacy Policy, please contact us at info@cornerstonerent.com or contact
someone within your community.
Cornerstone Residential
1525 N. Main Street #105
Bountiful, UT 84010
(801)
296-6002